Rudolph The Red Nose Reindeer 1949
Written by Robert L. May

 


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The story of Rudolph The Red-Nosed Reindeer was written in 1939 by Robert L. May, a copywriter for the Chicago-based Montgomery Ward department stores, as a promotional gift for the store's customers. The stores had bought and distributed coloring books every Christmas and saw writing their own story as a way to save money. Montgomery Ward distributed 2.4 million copies of the Rudolph booklet in 1939. A total of 6 million copies had been given out by the end of 1946, even though wartime paper shortages restricted printing.

 

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Song
Rudolph The Red Nose Reindeer
©Gene Autry 1949
Album: Gene Autry Sings Santa Claus Is Comin' To Town

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